Posts about Media transformation

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1. 
   Report
   Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformation

   Internationalising Media Agency Contracts

   Open to WFA members only

   WFA, in partnership with Robert Wegenek (The Quarterback), has launched a new guide to global media agency contracts, designed to…

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2. 
   Benchmark
   Media transformation

   Ad spend growth to slow in 2025

   Open to WFA members only

   The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…

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3. 
   Video
   Digital media transformationMedia transformation

   Spotlight: 3rd Party Cookies live on… but not for long!

   Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…

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4. 
   Video
   Agency evaluationAgency remunerationMedia transformation

   Webinar WFA-IARD sobre Publicidad de Alcohol

   Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.

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5. 
   Video
   Agency evaluationAgency remunerationMedia transformation

   Spotlight: The Future of Media Agency Remuneration

   Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…

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6. 
   Event reports
   Media transformation

   Media Forum Meeting Overview, October 2024

   Overview of the WFA Media Forum meeting, held in person in…

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7. 
   Event reports
   Media transformation

   Media Forum, Remote, July 2024

   Overview of the WFA Media Forum meeting, held remotely via Zoom

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8. 
   Media transformation

   Media Board, Cannes, June 2024

   Overview of the WFA Media Board meeting, held in Cannes in June…

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9. 
   Event reports
   Media transformation

   Media Forum Meeting Overview, Toronto, May 2024

   Overview of the WFA Media Forum meeting, held in Toronto 

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10. 
    VideoReport
    Agency evaluationMedia transformation

    Spotlight: Navigating global media demand and pricing trends – 2024 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2024 & beyond"
11. 
    Event reports
    Marketing effectivenessMedia transformation

    WFA Media Forum March 2024: Forum Connect Amsterdam

    Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

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12. 
    Expert opinion
    Marketing effectivenessMarketing technologyForum ConnectMarketing technologyMedia transformation

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

    Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"